Social media in 2017 was very different than social media in 2025.

There was a gradual change from social media with your friends to social media, look at these videos chosen by the algorithm to keep you on our platform.

Back in 2017 it was already changing but not nearly as much as where we’d find ourselves in 2025.

I think people could definitely come to the conclusion of being able to game your social score by conforming in 2017, all you had to do was post a few nice pictures but more often.