But precisely because "financially successful" isn't a precise term, the concept can be and is manipulated by smooth operators. It's always possible to construct a plausible argument that true success lies just beyond what you could reasonably expect to make through your own efforts (and therefore you might as well throw your money at me for a chance to achieve it). I don't think we can separate Gen Z's incredibly high standards for financial success from the amount that they're marinading in ads for gambling, crypto, and scam investments.