This was my experience, until a bunch of startups tried to come after the boring business I work for. They’ve since brought in a bunch of new people who brought hype cycles with them, and have pushed out the boring and stable solutions, in favor of more complicated trends that need to be migrated or re-written every couple years.
My job satisfaction has dropped dramatically. I found meaning in the boring stuff. The hyped solutions that will be thrown out in a year feel so meaningless.
This is all to say that not all Main Street businesses will appreciate the boring solutions. And if they do right now, things can and will likely shift at some point.