It's anecdata from layoff reports and whatever people see from their own employer / industry.

To add my two cents of anecdotes from what I can tell in the creative agency world: shit sucks hard at the moment. Clients are cutting back budgets hard and a lot of them explicitly ask for AI strategies - obviously in terms of saving money. Blockchain craze was similarly bad when it comes to client requests for stuff that Just Did Not Make Sense, but at least there was money pouring in. And it's that way across the industry, everyone I know feels the same. There's no money from clients that would pay for juniors, so no juniors are getting hired even if it might blow up in five, six years when there are no fresh juniors/intermediates around.

Personally, I decided to part ways. There's many places I want to be, but the creative industry when the AI bubble and hiring anti-bubble finally pops? Oh hell no.