I saw no mention of Brandolini's law [1] - or Bullshit Asymmetry principle. In fact, the piece hints at a corollary to it. Which is: Bullshit from "an authoritative sounding source" takes 100x as much effort to refute. There is a bias in us to prefer form over function. Persuasion and signaling are things. I know this as I have to battle code-review tools which needlessly put out sequence diagrams and nicely formatted README.md .for.every.single.PR. Just reading those are tiresome.