What I find most sad about this is the symbiosis between the USA and the UK and how corporations (or politicians) in each one will look to see the most profitable (or divisive) in the other and copy it.

This is how the US ended up with rampant sports gambling/advertising, something the UK has had most of this century. It's also how we ended up with voter ID in the UK despite having near-zero problems with voter impersonation.