There are some differences: investment platforms wont kick you out if you manage to earn money. Gambling sites do that. If you are loosing a lot, gaming sites make your limits go up. If you are winning a lot, your limits go down. Investment sites dont do that.

They also assign "consigliere" to you if you loose a lot. He is supposed to create a personal relationship with you. If you try to stop playing, that person will try to get you back into gaming.

You are not betting against investment platform itself, you are betring against other people on it. That is major difference.

Yeah, the incentives are completely different between exchanges and bookmakers. Exchanges make money regardless of who wins or loses. Bookmakers make money from their users losing.