The role of gambling in society has massively expanded in the past 25 years.
Legalization of sports betting, online poker, and meme cryptocurrencies are all highly visible examples of normalized gambling. Young people increasingly seem to believe that they need to gamble to get anywhere in life.
When traditional paths to financial security feel increasingly out of reach (housing, stable jobs, etc.), it's not surprising that high-risk/high-reward thinking becomes more normalized...
You can also see it as the more we let corporations bend and break the rules of our society the more we will see the monetization of things that harm us directly for some small group's material gain.