It's so weird/fishy even. Performance? Not sure what more you could squeeze out of a bizarrely existing property like AOL. Skeptical of the claim that it's doing well or anything in the younger market. Never see it linked. Has nothing ut other aggregated content on its homepage. Spoons seems to have a portfolio of either basically dead-in-water zombie properties or also-rans services. I guess sell ads on all the things and monetize the user list until the end of time. ¯\_(ツ)_/¯
It's the user data. Buy a bunch of properties, correlate across them to find matches of the same person on different services, aggregate, sell to data brokers. Or and probably sell the content to AI companies.
Evernote. Meetup. Brightcove. Komoot. Vimeo.
After buying them they lay off most or all of the staff, because they aren't really going to keep them going, they just need them to keep going long enough to
a. Change the TOS to say "we can sell you data to whoever"
b. hoover up all the data