in the same vein that a 'Behind The Scenes Look At The Making of Jurassic Park' is , in fact, an ad.

having a company name pitched at you within the first two sentences is a pretty good give away.

3/4 of what hits the front page is an "ad" by that standard. I don't see how you can get less promotional than a long-form piece about why your tech is obsolete. Seems just mean-spirited.

It’s because the article’s main goal is to sell me the company’s product, not inform me about RAG. It’s a zero calorie article.

> 3/4 of what hits the front page is an "ad" by that standard.

Is anyone disagreeing with that?

haha so true!