Funny timing that they are announcing their first product days after Matt Levine highlighted their lack of a public product or direction in the Money Stuff newsletter.

It's the first that came to mind when I saw the domain name but I'm sure he's not the first to point it out. So it probably is just inevitable that they'd be launching after someone has mentioned it during the last couple of hours/days.

Their lack of a public product has been widely discussed for at least a month now