It's a totally backwards way to build a product.

You're supposed to start with a use case that is unmet, and research/build technology to enable and solve the use case.

AI companies are instead starting with a specific technology, and then desperately searching for use cases that might somehow motivate people to use that technology. Now these guys are further arguing that it should be the user's problem to find use cases for the technology they seem utterly convinced needs to be developed.