Doing this as a social app somehow feels really gross, and I can't quite put to words why.
Like, it should be preferable to keep all the slop in the same trough. But it's like they can't come up with even one legitimate use case, and so the best product they can build around the technology is to try to create an addictive loop of consuming nothing but auto-generated "empty-calories" content.
I see it more as recognizing that it will take time to be good enough for other use cases so for this release they are targeting it as just something to have fun with. After seeing LLMs crammed into everything whether it makes sense or not, I can appreciate that.