Who's forcing? I might have misread TFA I guess. My reading was that the guy attended a conference, enjoyed the storytelling kind of talk (I mean this is a tried and true approach, there are even flash card decks on the story technique), and wrote a blog to capture and crystallize what he liked about it as it applies to his daily activity of writing code. I didn't read anything there claiming it was the one true way and anything else is a bankrupt approach.

If the point is about forcing someone to write commit essays, then yes I did miss it.