Not even just regular Joe, a lot of the things large companies get away with would lead to far harsher consequences for small or medium sized ones. Any normal company spying on people's devices at the scale of Facebook, selling dodgy goods on the level Amazon does or ignoring guidelines in general like Uber and AirBnB used to would get absolutely wrecked by the legal system.
The system needs to be way more even when it comes to dealing with individuals and companies of every size possible.
Yeah good point. The question is how can we effectively change incentives in such way the decision-makers in big corporations will feel they are taking a personal risk that can ruin their lives instead of a situation where the worst that can happen is a (compared to revenue) tiny symbolic fine made by the company and not by them?
For me the important thing is that the buck needs to stop somewhere human in certain cases. And in doubt that should be the CEO, potentially even multiple people at once.
If we want a free market where new players can enter and compete, big corporations needs to fear harsher punishment not lighter ones.