BREAKING NEWS: the "Old Web" was far, far more than just blogs and feeds. It was full of bulletin boards and chat systems and listservs and other such "social" software artifacts inherited from BBSes and commercial timesharing systems popular for decades before the World Wide Web was even invented.
Blogging died IMO because its authors felt (and still feel) entitled to compensation for practicing a hobby, and started forcing advertising down their reader's throats as a means to extort them for money.