The is the n-th attempt to install some regulation that would (a) lead to increased surveillance of most of the population; and (b) is trivial to circumvent by those who the government is ostensibly trying to target. So clearly, the cost-benefit ratio is severely skewed for the EU population.

Assuming that the regulators are fully aware of the above points, it's not very hard to speculate what the real intentions behind all of this are.