I wouldn't use either of those labels, more like...it is becoming / is already tied into the institutional definition of success. 15 years ago, it was still kind of unorthodox to turn down a BigTech job and start a company instead. Nowadays it's starting to feel like another credential or routine path that smart tech-adjacent people take.
IMO if you're trying to decide between a well-paid job and starting a company...you probably aren't cut out to start a company. But...the infrastructure for choosing the latter option is becoming developed and safe enough that realistically speaking, it may actually be the optimal non-entrepreneurial career choice.