First time he gave that advise it was not directly affecting his company profit chances. Second time though is different.
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Another good example of expressing and exersiging values, how easy to construct appealing narrative regardless of underlying subject and something else what I can't pinpoint at this stage...
PG never gave that advice (see https://news.ycombinator.com/item?id=45375715), and has been completely consistent about the advice he has given.
Not that everyone should always be consistent, but you guys could not have picked a worse example to seize on.