Yeah; the marketing language around new Pi products is always a bit flowery... besides this misnomer calling it 'AIO', the marketing also says "uncompromising performance" and "premium desktop computer", which I'd argue are quite a stretch, unless you're comparing it to SBCs and not... desktop computers!
I'd prefer more honest marketing:
- ARM system that fits inside a decent compact keyboard
- acceptable performance for basic computing tasks
- mostly as usable as a mini PC running Linux
- 5-10 years of software support
- easy access to GPIO pins
etc.