Sadly, it might not be ironic. I've encountered many people (particularly software engineers and other tech bros) who assume most written language is mostly BS/padding, and assume the only real information there is what you get get from a concise summary or list of bullet points.

It's the kind of incuriosity that comes from the arrogance from believing you're very smart but actually being quite ignorant.

So it wounds like one of those guys took their misunderstanding and built and sell tools founded on it.