what are they even reffering to, what does AI stand for in relation to India?

"Actually Indians" was coined to refer to "AI" products which turn out to be outsourced human labor in disguise. Builder.ai was the most infamous example.

Not the biggest example; Amazon pulled the same trick.

https://www.theguardian.com/commentisfree/2024/apr/10/amazon...

The idea that Builder.ai was Indian workers being sold as AI wasn’t true, by the way. That was made up by a crypto influencer on twitter and copied by sloppy news sites. They were a consulting firm that also sold an AI product, with the two clearly separated.

It's amazing to me that the human-labour-in-disguise thing was first reported in 2019, but the company only went bankrupt in 2025.

The PowerPoints that sold investors on the company were written and discussed by humans.

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