Let's go back in history of influencing. How did the Egyptian workers were influenced to build pyramids? How did the leaders influence populations to be part of revolutions? How did the kings influence armies to engage in battles? Slavery apart, but there is something else.
You need to realize that people are not inherently individual beings. In some cultures, individuals hardly have any identity of their own. The identify themselves with a larger creature and they become part of that creature. They play a role assigned to them.
So, influencing involves making an individual to lose their individuality to some extent and become a part of the larger interest group. From that point, it is a matter of telling them what to do for the larger community.
This was easier in the old times when social bonds were stronger in families, tribes, villages etc. Individuals hardly had any privacy. Everyone in the village knows what's going on in every home in that village.
Getting these bonds back is the first step. When you try to influence someone, your need to make them understand who you are, to them. And why it is beneficial to have that bond. Once you have that "we" between you two, there is no explicit influencing required.