> A record label has never lost a sale because somebody discovered they could "get music for free" by watching YouTube critique videos.
I'd imagine it's even the opposite, it's probably inspired people to listen to music they wouldn't otherwise. The record labels have spent a lot of time and money to shut down someone doing free advertising for their product!
The mindset that someone will buy a album because he have no idea about WTF it is and can not listen to it on the internet is really interesting to me.
Like, why would you even buy a album and add it to your collection if you have no idea what it is?
> someone will buy a album because he have no idea about WTF it is
Based on the advertising I see in Nashville's Music Row, I'm pretty sure that actually is their strategy. The signs they put out usually have only the artist name as meaningful information, which is only helpful if you're already a fan (I guess it does get their name into your brain otherwise), and a QR code. I have no idea who scans the QR codes.
Some people have told me it's really meant for other people in the music industry, but it feels odd that they'd have to find out about music by random signs on the side of the road.
They're stuck in the 90s mindset where they're worried about people taping songs off the radio.