It exacerbated by internet warriors that defend their brand. I guess they are living the "gamer" lifestyle. I have been burned by ASUS monitors: slow boot up, issues with detecting Mac device requiring complete monitor reboot (you'd think DP/HDMI are universal standards no?), thin screen supports causing it to ultimately fail, horrible built in speakers. Just a "meh" product. However I guess im in the minority as usually when I bring up this story someone chimes in saying they've had none of these problems with their ASUS product ¯\_(ツ)_/¯

Ultimately I think this problem will fix itself. ASUS will eventually burn through enough customers that they will have to exit certain segments I guess?