> 1. New, US-specific TikTok App, separate from the main TikTok app in content and users.
IMO this significantly impacts the value I would get from TikTok, as much of the content I consume on the app is from outside the US
I guess they are hoping the US market will be big enough so self sustain and even entice some foreigners to join the US only app?
Wait, so for everyone else this means American content will be off the main app and be contained? If this stems the tide of MAGA brain rot seeping north into Canada it's an absolute win.
MAGA content is easily avoidable, because the algo already prioritizes what you engage with. For me in Canada, there's just a lot of funny/insightful US-based content I do watch.
TikTok got significantly less interesting when the US blocked themselves earlier this year, if that happens permanently it'll probably hurt TikTok worldwide.
Will people just stay with the old app out due to inertia? Or will there be annoying "blocked in your country" type messages until you switch? (at which point you won't know what's been blocked in your country)
Will there be an old app and new app available both to US residents? I don't see how that'd help them reach any of their stated goals, as I'd expect overwhelming majority of users to a) simply not care and stay, b) prefer the better international app with more content from all around the world