Um, I'm building this? [1]

The one key element I added was privacy. If your posts are private to your social group then there is no mechanism to try appealing to a broader "viral" audience. Also--if it is decentralized then the company (or person in my case) building it can't change their mind and start selling your data/eyeballs.

I have a LOT of thoughts in this space. Lots of people think they want some sort of healthier social-media alternative, but we're fighting against systems that are so finely tuned engagement monsters that is hard compete to protect your attention and time.

Herman- I'll reach out to you by email!

[1]: https://havenweb.org