from the article:

> Meta basically turned Instagram and Facebook from 'connecting with friends' into 'doom-scrolling random content'. Even Pinterest is starting to look like TikTok! They followed user engagement, but not the underlying preferences of their users. I posit that any for-profit social media will eventually degrade into recommendation media over time.

So no, the problem isn't high numbers with friction to leave. The problem is that the sites' incentives are different than the users. Facebook had high numbers and a lot of lock-in and was a much better product before they decided to basically stop showing me any content from my friends that isn't controversial. Twitter has high numbers and a lot of lock-in but it's better there because I can still get a linear timeline of tweets from the people I follow.