I'm glad to hear at least one manufacturer is trying. I can't imagine myself buying a gaming laptop again, perhaps for my kids when they're old enough, but I stick to desktop now.
My main drive in choosing the MSI I did back then was the thinness and lightness, which was counter-productive to good cooling performance, mine had a GTX970M but was about 1cm thick; the bottom of the case got so hot it would burn you if you touched it after a while of gaming.