A lot of his ideas remind me of the BeReal app, it limits posts per day and is geared toward 'friends in real life' and with just a few friends on it I've stayed engaged. But it's sparse for me and can be a ghost town much of the time, but that may be just because my friend group isn't using it much. There needs to be sufficient network effect to maintain and grow it's reach as a network, which may be antithetical to its founding principles.
Lol I dont know how to say this but BeReal is flawed from the start. IG is not about being real at all for the most part - hence its popularity. People enjoy being able to cosplay and show their best self, not revealing their true self.
That's been my experience with BeReal as well. I seldom see posts from people I'm close with, and so I post less as well, and presumably that contributes to a similar feeling for other friends of mine.
In fact, these days, I only post in it so that I can record the moment, to add it to the record of fotos which are convenient and fun to look back through.
I liked BeReal while it was still just post 1 picture a day. Now you have 'your brands' there, they try to increase 'engagement' by trying to get people use the app more... I was there when it happened on Facebook, I was there when it started on Instagram – not again, thx.