Cold email marketing can be highly targeted. Like, reaching out to your 5 potential customers and telling them about your service in terms of their specific context.
You're right, although I think I'd just call that sending a few emails. Cold email marketing as a practice includes learning how to avoid spam filters and avoiding being detected, and it's unapologetically spammy.
I once got an email from PayPal where it claimed that I had been double-charged on my PayPal account, and they also misspelled my first name. It was a legit email, but it sure as shit didn't look like it.
I was learning about cold email marketing earlier this year, and it's all about learning to be a spammer:
- Registering lots of domains (launchmyapp.com, trymyapp.com, myapp.info, gomyapp.biz, etc.)
- setting up a limited number of mailboxes per domain
- warming email accounts up for 2 weeks by signing up for a service that sends to and receive messages from your accounts
- setting up a meta inbox to track messages sent and received across all of your accounts
Now pretty much every domain that isn't myapp.com looks like a spammer's domain to me.
> cold email marketing earlier this year, and it's all about learning to be a spammer
You sound surprised. What's the difference between "cold email marketing" and "spamming"?
Cold email marketing can be highly targeted. Like, reaching out to your 5 potential customers and telling them about your service in terms of their specific context.
Spamming is not that.
You're right, although I think I'd just call that sending a few emails. Cold email marketing as a practice includes learning how to avoid spam filters and avoiding being detected, and it's unapologetically spammy.
One term ist slightly longer
They do the same with emails. I've got emails from them with links to paypal-communication.com. It's stupid.
Related: https://dev.to/phalkmin/comment/30pjg
I once got an email from PayPal where it claimed that I had been double-charged on my PayPal account, and they also misspelled my first name. It was a legit email, but it sure as shit didn't look like it.