Tim Cook is a Manager, and perhaps the best manager there is. But he is not an entrepreneur. Which means he is extremely risk averse.
Tim Cook is a Manager, and perhaps the best manager there is. But he is not an entrepreneur. Which means he is extremely risk averse.
Not sure; Apple's foray into producing their own chips was a big risk, one that has paid off so far
Apple was selling more SoC for iPhone than Intel is selling CPU per year. I am not entirely sure where that risk are.
Apple's foray into producing their own chips started under Steve Jobs. They bought PA Semi in like 2008. Devices with the A4 launched in 2010.
A MBA accountant type would support that move simply on the basis of replacing an expensive external vendor with a more affordable internally sourced chip and increasing profit margin.
The A4 was shipped in 2010. The playbook to use them in laptops might have been discussed before Tim Cook took over. He executed very well nevertheless, though that's what he is known to excel at anyway.
I worked with someone a little over a decade ago who worked directly with Jobs when they were building the NeXT computer.
He had two interesting things to say about it. It was one of the hardest jobs he's ever had because the standards were so high, and that he would do it again in a heartbeat.