You’ll have to come up with a better counter factual than “I would have sent a notification to all Apple customers to gain political support.”

You would alienate so many customers by being political.

Jobs’ Apple was not political except in narrow issues. It sold a product for everybody, not just one party.

Cook leaned into the least political possible way to handle this very delicate situation: made in the USA is positive for everyone (in the US) without alienating any group directly.

And if he really screwed the pooch and got worse tariff outcomes, I definitely think his job could be on the line. You know their stock lost $300b in value when tariffs were announced right? That was the entire market cap of Apple when jobs died.

I agree it looks very pathetic, but honestly it’s a tough situation too