With Apple, the bloom is off the rose, and as with a lot of big business lately, the prose misses the mark.
Its copy was once great. Now we get "Awe-dropping", the latest example of marketing professionals coming up with the most basic rhyming wordplay that fits in a three word sentence. Smack a big period on it so it looks like a fact, then head to the bar.
What are some examples of past copywriting / slogans you remember as being markedly better? As far as I can tell Apple have always gone in for this kind of wordplay when promoting new products. Some of it is better, some is worse... but it's always tended to be a bit groan-inducing.