Also if you had a majorly obvious bug, you could email steve@apple.com, which he would forward to a VP, who would be fired if it wasn't fixed ASAP. Knew a guy who lost his job that way, so it's not just a myth. Steve really was like that.
The wrath of Steve was a real thing that people feared.
On the one hand, this kind of thing seems like a mercurial, dictatorial management style. On the other hand, you do need a way to cut through the levels of hierarchy in a large company so that fixes like this don't always get bogged down in process and stakeholder meetings.
It seemed to work for Apple/Steve Jobs, but I'm not convinced it would work for everyone.
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