Do vapes have ad budgets? All I see are anti-vape ads?

They represent the most viable pathway for big tobacco to exit regular cigarettes, which are in decline or at least struggling. AND vapes have huge traction with younger people. It's basically The Thing that big tobacco needs to go all in on if they want to keep selling carcinogenic air to people for the next 50 years

Yes, like all tobacco products. These days a lot of marketing is targeted and subtle, especially for an industry used to dealing with advertising restrictions.

https://tobaccoatlas.org/challenges/marketing/