Agreed with first sentence ( and only). That's why the state must legislate and fiscalize rules that benefit the population.

I don't even condemn businesses (too much). For a single business to be more eco friendly it must raise costs anf lose competitiveness. For a state to mandate these stuff, all businesses will be on the same level - and they'll have to compete for practical or cheaoet ways to be eco friendly.

It's the tragedy of the Commons, and the only way to win is to enforce rules for everyone.