The issue with recycling, as-practiced, is that there's no lifecycle accounting (in many countries, including most of the US).

If we boosted plastic price at point of sale by a recoverable amount, claimable when returning the container for recycling, we'd get higher participation.

Separately, we should also apply the same to the post-return lifecycle: company pays a premium for the material flow, then it rebated that premium upon proof of recycling.