Maybe not the best name — ARIS is a relatively well-known business process management software suite, so it's definitely international, web and AI, so trademark conflicts may arise.

It's also cockney slang for ones backside

It's short for Aristotle, so the pronunciation may be different.

So is the cockney rhyming slang!

aris -> aristotle -> bottle -> bottle and glass -> ass

I wouldn't actually worry about it, it's not commonly used but I think most UK people would know of it

I will look more into their brand. Thank you.