You seem to think they’re doing people a favor by selling them their products.

I’m fine with apple looking to exit the market and/or harm their product rather than comply.

This won't harm Apple or its AirPod product much, if at all. The Apple brand and its eco system is strong enough for the vast majority of average EU customers to ignore the missing features and buy the products regardless (at full price).

A missing fringe feature won't drive fans of the eco system away.

Oh, if I were travelling a lot to other countries speaking to non-english speakers and an alternative offers live translation and AirPods don't. Then this is pretty much the _first_ real argument of not buying AirPods. And once you do start switching out of the ecosystem remaining in it is much less attractive

>I’m fine with apple looking to exit the market and/or harm their product rather than comply.

It's not clear to me to what extent you disagreed with what I wrote. But, on this point I should point out that every time Apple holds back a feature citing the DMA there is much complaint in Europe.

So regardless of what you think it seems a lot of people do care. You appear to have a better understanding of the law: Apple can bring in a feature if all can use it or they can withhold the feature.