It’s a supply and demand problem. There are just not enough people pursuing these jobs to replace the retiring generation. Some of these small family businesses are quite profitable, but most owners don’t have kids interested in continuing their legacy. Private equity noticed this and went on an acquisition spree. They buy your local HVAC and plumbing company, keep the family-owned branding “since 1976”, hire people with no experience to do the job and increase the hourly rate. They recover the investment, squeeze out every dollar they can and shut it down once bad Google reviews and lawsuits start to creep in.

Recent experience: called a HVAC contractor to fix a heating furnace, they spent 1 hour convincing us to scrap the current furnace and install a new one; once we told him "no" at least 10 times, he spent 30 minutes "diagnosing" the problem while on the phone with somebody with technical knowledge; then he quoted $250 to replace a part that I could buy on Ebay for $15. Finally, I bought the part and replaced it myself.

I understand being annoyed at a sales pitch, but this sounds like about 3-4 hours of work for the contractor, which comes out to about $80/hour. That doesn’t sound so unreasonable to me.

Sorry, I skipped some details. They had a pre-agreed $180 "diagnostics fee", which we paid, then they tried to charge $250 on top of that for the part. The contractor had no technical knowledge and kept video-conferencing the office for help. He had lots of sales training, though.

Even trying to sympathize with the contractor is ontologically evil.

Sounds like sociopaths being allowed to do sociopath things problem, rather than supply and demand problem.