Standing in line at McDonalds, to pick up an online order, made me think that maybe the drive thru isn't that great of an idea during rush hours. The staff needs to handle orders in a very specific sequence, to get the cars moving, meaning that they'll need to priorities drive thru orders. Wolt/DoorDash impose the same problem to an extend. I've notice that orders from in restaurant customers is frequently seems to be de-prioritized to get the drive thru line moving or to get the deliveries out.
It provides an awful experience for other customers, and the drive thru is still going to be slowed down, if someone has a weird or large order, because they frequently can't move that customer to the side, so now everyone has to wait.
I think the big problem DoorDash and the like have, is they obfuscate the capacity connection between real restaurants.
In the real world, if you drive up to a McDonalds, and there's a line around the building for drive-thru, you can make a decision. (Is it worth the long wait, or not?). In the real world, if you go to a sit-down restaurant, and they're full, they simply turn you away (often with a buzzer or a text callback or whatever, for the 'next available table') and you can make a decision. (is it worth the long wait, or not?).
DoorDash and the like, knows about (but intentionally hides) whether a restaurant can actually handle your incoming order -- they never admit if a restaurant is busy or falling behind, because then a human might use that information to decide not purchase.
So, DoorDash implies to humans that restaurants are open and ready, orders stack up indefinitely far beyond what a real-world restaurant normally would take, and real-world restaurants have to magically 1.5x to 3x their capacity out of thin air.
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It's not a systems-based issue -- no combination of "moving orders" or "separating orders" or "more apps / AI" could solve it. It's a fundamental capacity issue -- restaurants (especially drive-thru places) don't staff enough people to handle making more than a certain number of orders at a time, and shuffling that capacity from window to counter to drive-thru is just obfuscating that fact.
I observed the same thing around the time online ordering became more popular. It used to be that at a lunch spot, cashiers or phone operators could restrict the order flow a bit to keep the kitchen from getting overwhelmed with orders. DoorDash et al. have no interest in that, they only want to take as many orders as possible, as quickly as possible; they have an incentive to obfuscate the real wait time from customers.
Waiting in line to order your lunch is skin in the game. Even the sight of a long line is enough to help load balance lunch orders between restaurants. I do wonder though that if restaurants could feed back to DoorDash and limit the order flow with online-only "surge pricing", if that would help in the same way to forestall kitchen overwhelm.
There is a Starbucks in downtown Chicago that is always empty, but has a 30 minute wait due to online orders.
It is incredibly frustrating cause you have to wait while they fulfill online orders.
They should have priority queues to ensure that certain order types take priority
I don't know how true this is, but I recall hearing many years ago that McDonalds operating model is to anticipate orders during heavy periods as opposed to making on items only on demand.
If this is true, then they don't have to worry about the order in which they process orders.
McDonald's around here have designated wait spaces with numbers. I've had them direct me out of line and an employee then brings the bag out to me when it is ready. So they do seem to have solved that problem.
> Standing in line at McDonalds, to pick up an online order
Oh, mine lets you order online and then pick up in the drive through.
Mine does that as well, but it's like a five minute walk or two minutes on a bike, and I'd feel silly walking through the drive thru.
It's not my impression that online ordering for pick-up is massively popular here. We do it, because out side rush hours we can order, walk straight over and our food will be done a few minutes after we get there.