"Being good isn’t enough"
I agree with that. I've seen people get frustrated with this where they and their employer (as embodied by their manager or colleges) are talking past each other, in a sense.
Employee is very good at X, and wants their job to be about X and be judged on X. But to their manager and colleges, the job they want them to do is only partially about X; they'd also like a lot of Y and some Z in there as well.
Anyway, I generally agree with sentiment of the article, though it's too self-helpy for me.
Also: A lot of stuff happens in life that has no regard for your hard work, skill and diligence. Learning to roll with the punches is one of those soft skills everyone tends to need sooner or later, sometimes too frequently.
If I focus on Y & Z until the result is passable, do I then do the same for X? Or do I try hard with X (time which I would enjoy), even though it won't be appreciated? At that point why not work on a personal project which would give me satisfaction, instead of working.
That's a million dollar question. Going by triathlon rules, train to where you can be competitive on your two weakest legs, and then hammer home your strength.
In MBA circles they talk about how organizational effectiveness enables competitive advantage. I.e be operationally good in all areas of your business but align your goals behind being great at one that differentiates you.