It's the concentration of power, monopolies driving this trend of ignoring the fines and punishments. The fine system was not designed for these monstrous beasts. Legal code was designed to deter the common man from wrong doing. It did not anticipate the technological super powers doing winner-take-it-all in a highly connected world, and growing beyond the control of law. Basically, it's law of jungle for these companies. Law and punishment is never going to have any effect on them, as long as they can grab enough market share and customer base. Same as any mafia.

We are entering a world which is filled with corporate mafia that is above law (due to insignificant damage it can cause). These mafia would grip the world providing the essential services that make up the future world. The State would become much weaker, as policy makers could be bought by lobbying, punishments can be offset by VC funding.

It is all part of the playbook.