What's the point of reading something while drinking my coffee quietly?

When I'm drinking my coffee I focus on enjoying the palate, when I'm reading I am laser-focused on processing and retaining information.

Multitasking prevents me from attaining the full benefits of these exquisite activities. If need a mindless task while I'm sipping my morning brew I can always count primes backwards or stare at the other hipster in the coffee shop.