What component of the production process is the AI being used for? Is AI video now good enough for green screen backgrounds or something like that?
What component of the production process is the AI being used for? Is AI video now good enough for green screen backgrounds or something like that?
It's very powerful for various parts of VFX workflows. It's not gonna just be a full prompted shot, but more a means of creating and manipulating smaller elements in a shot with much less manual labor than before.
I can't speak for the industry side but as a consumer, I've noticed many cable TV ads in hotel rooms now are clearly using AI generated video. It looks like shit.
This is going to be the "bad chromakey" of this particular time period in terms of weirdly prolific visuals in media. Or if you prefer, the ads you used to see on late-night TV that were clearly broadcast from a poor quality VHS.
Cheap bullshit has always hung around our media apparatus, and it's just that: cheap bullshit. Tbh I just note it in the same way I've always done: well, that's a company I'm going to avoid doing business with if at all possible.
Now you mention it, I can see there's a lot of demand for very cheap video ads on YouTube and such and I can see those kind of productions using AI slop and not really caring. I was just surprised by the calibre of client the poster above mentioned, such as HBO and Netflix and such. That sounded more like AI video making an impact in higher class professional work.
I mean I'm sure they would LIKE to use AI. What sane company wouldn't explore the possibility? That said I think any serious creative team is going to run into headaches with it really, really quickly and give up on it.
They do. I watched a person quit because they had to hand edit video frames that came out of AI. It would have been cheaper to do traditional VFX.