I bet this is a computer use agents play. It's an acquisition of Perplexity Comet's main competitor.

Atlassian is in the 'productivity' business. The natural next step is to allow agents to do the productivity tasks for you.

Agents rely on semantics (ie. business logic). Often, business logic lives on the frontend, with backend API calls having little resemblance to their intended business outcome. This means computer use agents, inefficient as they may be, win by default.

Browser automation is fragile and needs a lot of domain knowledge to do robustly. Why not acquire a group that literally built their own browser ?