Not OP, but to add to your sentiment: It was called installing when I was a child. I would download software—from CNET just casually browsing, or whatever from a warez forum—and open the package to reveal an installer (I was fond of InstallShield-based installers, I do not know why). I could customize the directory which the application would install to, stare endlessly at the verbose “advanced” or “custom” mode, and listen to my HDD spin a little faster.