There is nothing surprising at all? It's not rocket science to understand that Anthropic is a very greedy company – just by analysing their sales funnel/UX you can tell that money is all they ever care about. Their marketing teams will go for any tricks to gain direct access to your pockets.

In the LLM space no other company is different – they are highly unprofitable – so once funding starts to run dry they will have the pressure to invent new ways for going even deeper into your pockets.