A couple years ago I was turned down for a position after an initial screening interview because they said my writing sample didn't meet certain criteria. I felt it arguably did, but I just said "thank you for your time and consideration", and moved on. I was just glad to get a clear "no" at an early stage.
They've probably revised their policy by now, I suspect, but I appreciated that they made the effort.
Their policy will last until they're sued. All it takes is one to ruin it for everybody.